why some say the ad overly sexualizes their religion. >> reporter: it's an ad that's gone viral. some call it groundbreaking. the retail giant gap published the ad in a new york city subway. it's part of the company's make love campaign but vandals replaced the words with make bombs and it went viral on twitter. here locally some sikh are calling the ad a defamation. they are asking all sikhs offended by the ad to rally at davis this afternoon to show their displeasure. >> it should have been me up there. >> reporter: however, this person has a different perspective. >> i don't find it offensive at all. i just -- i'm really in support of it. i think they did a great job. >> reporter: he is hoping to see more ads like this. >> to be accepted for who we are, i think this is -- i think it's great. >> reporter: he says the ad is wiping away sikh stereotypes and prejudices that plagued his community for generations. he believes tomorrow's protestors are missing the big picture. he calls the sikh male model and gap stores trail blazers. >> i'm fourth generation here. okay? i know what